Skip to main content
ALDER & VALE
For sellers

A calmer, better-prepared way to sell a London home

We do not inflate guide prices to win instructions and then ask for reductions six weeks later. Every sale is handled personally by a senior partner who knows your street.

Georgian brick townhouse facade with classical portico in Islington

How we handle a sale from start to finish

Step 01

In-person appraisal & comparable evidence

The advisor who covers your postcode visits your home in person, studies the natural light and layout, and provides a written valuation report grounded in verified street-level transactions.

Step 02

Architectural preparation & photography

Before launch, we commission daylight architectural photography, RICS-measured floor plans, and room-by-room editorial copy that explains the provenance and practical flow of your home.

Step 03

Quiet introductions & open launch

We share early details with registered buyers whose criteria match your street and price band before launching across our register and major portals.

Step 04

Accompanied viewings & progression to exchange

Your dedicated advisor accompanies every viewing, qualifies every offer’s financial chain in writing, and liaises weekly with both sets of solicitors through to completion.

Included in every instruction

Daylight architectural photography
Measured floor plans with total internal area
Room-by-room written editorial brochure
Accompanied viewings 6 days a week
Written chain & mortgage qualification on all offers
Dedicated sales progression through to completion